Project 024 is a multimedia project conceived as an open creative platform in the form of a 24 hour event. The event was first took place in 2004 during the new year shopping season in a well frequented public space, the former Astra shopping center on the main road of Ljubljana, the capital of Slovenia. It was a visual and audio exhibition illustrating the concepts of time, work and consumerism.
This urban action attempted to offer a critical perspective on contemporary western society norms and values which have been moulded by capital.
The exhibition was staged as a 24 hour protest where anyone could participate with their own visual and audio material. The participating artists expressed their dissagreement with today's society through graphic arts, posters and visual and moving images (VJ-ing).