The Memory project is designed to allow for a number of thematic variations in the form of new pairs of tiles and new motives.
The basic version of MEMORY playfully presents a series of Martin Bricelj’s digital photographs of details from urban spaces. By matching pairs in the gallery (the video installation) and on the web (www.memoryplay.com), the viewers/players combine interesting details, gaining a special insight into the authors point of view and his experience of Europe’s capitals.
After several successful presentations (Ljubljana, Belgrade and Barcelona) and much enthusiasm of numerous players, we prepared a new version in 2005, namely Memory – History of Slovene Graphic Design, which toured Maribor, Prague, Luxembourg, Helsinki, Stockholm, London, New York and Chicago; in 2006, the project was awarded first prize in the Cross Media category at the Europrix Top Talent Award Festival in Vienna.
Read more about other MemoryPlay versions:
MEMORY - A History of Slovene Graphic Design.
This version offers an insight into the rich history of Slovene graphic design from the nineteen fifties to the nineteen nineties. The selection by Matjaž Tomažič includes some of the most prominent and ground breaking work that has shaped the image of Slovene visual space through the decades. Of course not all important works could be included in the project, so the exhibition is not a complete overview but rather a glimpse, a reflection of specific geographic political and social circumstances in space and time.
The gallery installation and web game offer a relaxed introduction to the history of the achievements of Slovene graphic design.
After this, we have prepared a logical continuation of the series, namely
An overview of the history of Slovene industrial design – Memory 3D.
Similar to its predecessor, the new version offers insight into the rich history of Slovene design from the beginning of 20th century until the present time.
The selection is based on products that were designed according to the principle of reasoned solution of specific problems and, consequently, of simplifying people’s everyday lives. According to ICSID’s definition of design, the term “designer” refers to an individual who practices an intellectual profession, and not simply a trade or a service for enterprises. The present selection demonstrates that in Slovenia we have been aware of that and that – contrary to modern practice, especially since the 2nd half of the 1990s – an increasing number of designers have confirmed this through their creations. “To a higher price class through design” may sound a cliché, but in the given context it certainly proves to be true.
The interactive Memory 3D installation was presented in a stereoscopic 3D technique. Using special eyeglasses, visitors had the opportunity to examine the best achievements of Slovene industrial design masters hovering in front of the display, which further enhanced the pleasure at play.
MemoryPlay Central Europe
INTERACTIVE MULTIMEDIA EXHIBITION OF CENTRAL EUROPEAN PHOTOGRAPHY
The exhibition features photographers from six European countries – Austria, Czech Republic, Hungary, Poland, Slovakia and Slovenia – presenting themselves and their countries through their own vision and creative work within the Memory - Central Europe project.
The common starting point is:
- what are the characteristics of my city, people and country that define us, bring us together and make us different?
- They use photography to explore the details, engravings, signs and symbols from everyday reality that are most typical of their national identity.
The initiative for the event came from the Ministry of Foreign Affaires of the Republic of Slovenia in cooperation with foreign ministries of other member states in the Regional Partnership "Platform Culture Central Europe" - Austria, Czech Republic, Hungary, Poland, and Slovakia, and their embassies in Helsinki.
Since the establishment of "Platform Culture Central Europe" in 2001, these countries have been organising joint projects presenting the culture of Central European countries in the country holding EU presidency and increasingly outside Europe too.